NOW AVAILABLE

Stop Looking
Through the:
Rearview Mirror.
Start Looking
Through the
Windshield.

The blueprint for turning a reactive development business, drowning in historical data, into a forward-looking operation that knows where it is headed before it gets there.

Buy The Book
Looking Through the Windshield

THE AUTHOR'S THESIS

"The problem, in almost every case, is not the people.
The people are talented, experienced, and hard working.
The problem is the architecture underneath them."

ABOUT THE AUTHOR

A practitioner, not a theorist.

For nearly four decades, Greg Daniele has sat on every side of the table in real estate development,  as an auditor, as a controller inside the business, and as the person responsible for the systems that run it.

~40

YEARS IN THE FIELD

WHAT THE BOOK COVERS

Three Ideas That Change How You Operate

People, Process, Platform

The framework for building a scalable development operation that runs on more than spreadsheets and instinct."

The Cost of Flying Blind

The real cost of finding out a project is underwater — months after the decisions that sank it were already made

Predictable and Profitable

The five pillars that replace rear-view reporting with a forward-looking view of every project — before the numbers turn against you.

What readers are saying

The framework for building a
development operation that runs on more than spreadsheets and instinct.

[Name, Title, Company]

What it really costs when you find out a project is underwater months after the decisions were made.

[Name, Title, Company]

How forward-looking financial
infrastructure turns guesswork into a repeatable, profitable process.

[Name, Title, Company]

FREE CHAPTER

Read The First Chapter Now

Stop steering by the rearview mirror. Get Chapter 1 for free, the case for a forward-looking approach to real estate development accounting.

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WORK WITH GREG

The Only Real Estate Development Accounting Software that follows the methods prescribed in the book.

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The blueprint for turning a reactive development business, drowning in historical data, into a forward-looking operation that knows where it is headed before it gets there.

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